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Privacy Policy

Last updated: 16 April 2026

1. Data Controller

Gadgetly is a trading name of Mad Tech Heads Ltd (registered in England and Wales, company number 14440918), which is the data controller responsible for your personal data. We process personal data in accordance with the UK GDPR and the Data Protection Act 2018.

Contact: info@gadgetly.co.uk
Address: Office 7622, 182-184 High Street North, London, East Ham, E6 2JA, United Kingdom

2. What Data We Collect

  • Identity data: name, email address, delivery address
  • Transaction data: order details, payment references (we do not store full card numbers)
  • Technical data: IP address, browser type, device information, pages visited
  • Communication data: correspondence with our support team

3. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

  • Contract: to fulfil your orders and manage your account
  • Legal obligation: tax records, fraud prevention
  • Legitimate interests: improving our service, analytics, security
  • Consent: marketing communications (opt-in only)

4. How We Use Your Data

  • Processing and fulfilling orders
  • Sending order confirmations and delivery updates
  • Responding to enquiries and support requests
  • Fraud prevention and security monitoring
  • Improving our website and services through analytics
  • Marketing communications (only with your consent)

5. Data Sharing

We share your data only with:

  • Payment processors (Stripe, PayPal) to process transactions
  • Delivery partners to fulfil orders
  • Analytics providers to understand site usage

We do not sell your personal data to third parties.

6. Data Retention

  • Order data: 6 years (HMRC requirements)
  • Account data: retained while your account is active, deleted within 30 days of account closure
  • Analytics data: 26 months
  • Marketing consent records: retained until consent is withdrawn

7. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Erase your data ("right to be forgotten")
  • Restrict processing
  • Data portability
  • Object to processing based on legitimate interests
  • Withdraw consent at any time

To exercise any of these rights, contact us at info@gadgetly.co.uk.

8. Complaints

If you are unsatisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).